“If you can make one heap of all your winnings,

And risk it all on one turn of pitch and toss,

And lose, and start again at your beginnings,

And never breathe a word about the loss…”

(Rudyard Kipling, “If”.)

Risk has always been big business. Risk drove the housing market into the stratosphere. Risk is what fuels consumer credit. Risk built an entire sector – the financial sector. Risk is what makes sports exciting, why we play the lottery, why kids love arcade games.

Risk is what keeps us alive, and, ultimately, what kills us. We live because we take risks – the risk of being excluded from a group we want to join, the risk of being turned down for our dream job, the risk of being mocked by the person we fancy, the risk of a pregnancy not working out, the risk of going bankrupt buying a house or starting a business, the risk of regretting the decision to jack in our job a few years early and go travelling – and we die when the “turn of pitch and toss” doesn’t go our way. When risk bites back.

We will die because of risk, but we will also die if we don’t take risks.

Society has been slaughtered by risk run amok, risk that was released from any kind of supervision or control. Risk made without judgement.

But now, we stand in real danger of society dying because of an increasing unwillingness to take any kind of risk.

High Street book shops are stagnating because mainstream publishers refuse to take risks on unknown, exciting, genre-free authors, and haven’t caught up with the fact that the book buying public isn’t going to buy another 400 pages of the same story in a different place, with different people.

The arts are dying because governments aren’t funding them, and artists have become too used to being funded by the Establishment, and won’t risk trying something new, trying other ways to get the show on the road.

The economy is dying, because employers are unwilling to risk accepting the paradigm shift that’s needed, to embrace ways of working that don’t involve expensive offices and close supervision.

Intelligence is dying, because teachers daren’t risk standing up against a rising tide of government meddling, and actually exposing children and young people to the lessons they need to learn, the sources that will light the individual sparks in all those children, and set a blazing love of learning, and of knowledge.

Manners and compassion are dying, because no one will risk disciplining people when they fall short.

Society is dying, because no one will risk a “Hello” to a stranger.

People are dying, because no one will risk radical care, medicine that is more than medication, support that is more than just keeping difficult people out of sight.

The decline in risk is a fear-fuelled response to the death toll of ungoverned risk, which came in the form of mortgage defaults and corporate collapse, evictions and dismissals.

But the thing is, that risk was only culling the old and the sick. Those institutions, lifestyles, and people were already dying.

The reaction to it, the decline in risk taking across the board, is attacking the healthy, the vital, the necessary. It is killing everything that keeps us alive.

The world needs you to take a risk – now, today, forever.

What will your risk be?

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